The first social network for Muslims with a special focus on people, content, and technology.
2012
The project did not launch due to religious conflicts between the founders and investors.
Completed Tasks
(with links to non-confidential documents)
Competitor Analysis Researched the popularity of payment systems in MENA countries and provided recommendations for platform integration.
Cultural Code Study Investigated cultural and worldview characteristics of Muslim users to inform the service’s information policy.
User Research Studied the popularity of social networks among Muslims to define a list of features and services as the project’s minimum viable set. Link
Monetization Calculated the economics of four potential revenue streams.
Go-To-Market Developed an advertising strategy for entering the Russian market.
PR & Awareness Provided PR consulting for launching an online information campaign.
Publications
Announcement PR campaign ahead of the planned launch.
Youtube-video
Informational clip on the project’s values. [Link]
