In the early 2000s, Parter became the first official ticket provider for all major events in Russia and was later acquired by the European group CTS Enetim.
Over the next twenty years, with the growth of the Internet economy, several new services emerged, and market consolidation occurred. In 2022, the main competitor — Kassir — acquired Parter (Kontramarka).
Key Achievements
2014
Optimized SEO, SEA, loyalty partner programs, and special project workflows — implemented KPIs and digitized time tracking during technological migration.
Implemented email and SMM marketing channels.
Developed and coordinated the PR program for Parter’s role as technical sponsor of the 2014 Olympic Games. Organized the company’s participation in Russia’s Olympic Day on June 29 in collaboration with OKR.
Developed and executed advertising integration of the new Parter logo in the film “Only Girls in Sports” (Sreda Fetisov Film) on a barter basis.
Designed and prepared a service rebranding project for www.kontramarka.ru.
Supervised the technological migration to the JIRA platform, coordinating with the IT department and developing procedural regulations.
