The Softline Group management set the task: consolidate several IT products into a single product line under the unified Inferit vendor brand.
Challenges
Products at different stages of maturity: active domestic computer production, OS developed in the 1990s, specialized IT software at market entry stage.
Different development cultures and team maturity levels.
Fragmented business processes and lack of top management motivation for consolidation.
Results after 4 months
Developed the brand platform and signed a contract with a branding agency.
Established a unified marketing structure.
Created a 1-year action plan.
Increased lead conversion for the Itmen product by 20%.
Completed Tasks
(with links to non-confidential documents)
Marketing Plan
Promotion of the company as a unified brand through advertising, special projects, content marketing, and PR. Link
Brand Platform
Defined positioning and brand character using the archetype model, mission, values, and communication style.
Habr Blog
Habr Blog Launched the company blog on Habr, edited the first articles. [Read here]
Exhibition Preparation
Exhibition Preparation Developed the concept, content, and design idea for the corporate magazine. [Layout here]
