New player in the custom software development market. Part of the Softline Group 2022–2023
RESULT
As a result of marketing efforts in 2023, the company ranked #1 in the CNews Custom Software Development 2024 ranking.
A POINT
Softline Group acquired several regional development companies. The goal: consolidate products and expertise, and strengthen the offering for large clients.
Completed Tasks
(with links to non-confidential documents)
Built a unified marketing department: Defined marketing and content production processes, drafted job descriptions, conducted interviews, and hired 5 team members.
Defined positioning, essence, and character of the brand using the archetype method; developed visual identity and created the slogan: “Code of High Achievements”. [File link] Collaborated with a designer to develop the brand book[Link]
Translating marketing goals into communications using the OKR methodology.
Special project: Launched with partners to promote Softline products — Soft Skills Championship. [Link]
Internal communications: Launched a company Telegram channel and prepared the launch plan.
Developed a unified editorial policy: Different company cultures and business processes necessitated creating unified content and communication standards. [Policy text link]
Initiated system adoption, automated case collection through CRM, drafted job description for the CRM marketer, conducted interviews, and hired a team member.
Developed and launched a webinar funnel in the Club format. Client events: Introduced a new format — IT Transformation Club meetings with experts. Developed the script for the first session and organized the event. [First meeting script link]
